Our group of UX and UI designers are assigned to put together the basic foundational blocks for a website, that allows clients to search for and book a practitioner for a health and wellness session.
Many benefits can be beneficial to our health. Whats often overlooked is holistic health.
UI Design Team
Jan 2020 - March 2020
Time Frame - 2 Week Sprint
Tools - Sketch, Adobe Illustrator, Adobe Photoshop
Web Sources - Slack, Trello, Google Drive, Invision
What is Prafind?
By bringing practitioners into the market of holistic health, users are provided with the convenience of having complete control over the time and location of their wellness sessions.
Many people in Vancouver have extended health care and do not use it for a variety of reasons. The fact that the resource of health and wellness is available to many people, for free essentially, but is not being utilized leaves a gap in the market for us to directly connect practitioners with clients.
Logo Design.
Originally called “Health Hustle”, we were also tasked with a rebrand for our client to reflect holistic wellness, while also starting off the business with a solid starting design.
The name “Prafind” is a combination of the words “practitioner and “finder”.
The recoloured Celtic knot still shows the circle and leaf shapes from the previous iterations while retaining connection to nature, but expressed in a more subtle way.
Iconography.
Reflecting our final logo, we made custom made icons for Prafind. The icons use a thin simplistic outline and a light green fill. Using the logo elements, this further pushes the earthy, calm and simplistic theme
Design Process.
Working with a full Product Design Team to execute the task of completing a re-brand of a clients vision. Read the case study to learn on how Health Hustle evolved into Prafind.